Probel

Beauty professionals

Probel is a company that markets hair beauty products in Chile, which seeks to consolidate itself as the parent company representing renowned hair beauty brands in the country.

From the beginning, we understood the importance of capturing your essence and transmitting it through a strong and attractive brand. Our objective was to design an identity that reflected the excellence, innovation and commitment to quality that as a company represents in the market.

Naming

When we embarked on the brand name selection process, we had in mind to capture two fundamental elements: a dedication to beauty professionals and a focus on innovating new products and services in the industry.

We wanted the name to reflect the essence that the company has built in the 7 years in the country and convey its commitment to the excellence that characterizes them and the vanguard in the hair beauty industry.

Process and result

In addition to the design of the visual identity, we collaborate closely with the Probel team in the creation of a comprehensive branding strategy. We define the values of the brand, its personality and its tone of voice, establishing a solid base for communication and positioning of Probel in the market.

It is not only about creating an attractive visual identity, but also about building a cohesive and meaningful brand experience. We are proud to have been part of this process and we are sure that the Probel brand will become a benchmark in the hair beauty industry in Chile.